[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.roklinka.cz\/vyberte-si-z-nekolika-forem-vstupu-na-zahranicni-trhy\/#Article","mainEntityOfPage":"https:\/\/www.roklinka.cz\/vyberte-si-z-nekolika-forem-vstupu-na-zahranicni-trhy\/","headline":"Vyberte si z n\u011bkolika forem vstup\u016f na zahrani\u010dn\u00ed trhy","name":"Vyberte si z n\u011bkolika forem vstup\u016f na zahrani\u010dn\u00ed trhy","description":"Licen\u010dn\u00ed obchody \u2013 licence znamen\u00e1 poskytnut\u00ed povolen\u00ed k\u00a0\u010dinnosti, kter\u00e1 je v\u00a0opa\u010dn\u00e9m p\u0159\u00edpad\u011b zak\u00e1zan\u00e1. To znamen\u00e1, \u017ee firma poskytne jin\u00e9mu subjektu pr\u00e1va k\u00a0nehmotn\u00fdm statk\u016fm, kter\u00e9 mohou b\u00fdt t\u00edmto subjektem vyu\u017eity nap\u0159\u00edklad p\u0159i v\u00fdrob\u011b produktu chr\u00e1n\u011bn\u00e9ho patentem. Licenci firma poskytuje v\u00a0n\u00e1sleduj\u00edc\u00edch p\u0159\u00edpadech: \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 nem\u00e1 mo\u017enost zav\u00e9st v\u00fdrobu sv\u00fdch produkt\u016f tak\u00e9 v\u00a0zahrani\u010d\u00ed, \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 existuj\u00ed bari\u00e9ry, kter\u00e9 neumo\u017e\u0148uj\u00ed p\u0159\u00edm\u00fd […]","datePublished":"2025-02-27","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.roklinka.cz\/author\/#Person","name":"","url":"https:\/\/www.roklinka.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7ca2d940d0ae3b24fc759c0201b34a0f70fe6611e5abefd5978e89211a09cdfd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7ca2d940d0ae3b24fc759c0201b34a0f70fe6611e5abefd5978e89211a09cdfd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"roklinka.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.roklinka.cz\/wp-content\/uploads\/img_a314206_w2314_t1524989093.jpg","url":"https:\/\/www.roklinka.cz\/wp-content\/uploads\/img_a314206_w2314_t1524989093.jpg","height":0,"width":0},"url":"https:\/\/www.roklinka.cz\/vyberte-si-z-nekolika-forem-vstupu-na-zahranicni-trhy\/","wordCount":449,"articleBody":"Licen\u010dn\u00ed obchody \u2013 licence znamen\u00e1 poskytnut\u00ed povolen\u00ed k\u00a0\u010dinnosti, kter\u00e1 je v\u00a0opa\u010dn\u00e9m p\u0159\u00edpad\u011b zak\u00e1zan\u00e1. To znamen\u00e1, \u017ee firma poskytne jin\u00e9mu subjektu pr\u00e1va k\u00a0nehmotn\u00fdm statk\u016fm, kter\u00e9 mohou b\u00fdt t\u00edmto subjektem vyu\u017eity nap\u0159\u00edklad p\u0159i v\u00fdrob\u011b produktu chr\u00e1n\u011bn\u00e9ho patentem.Licenci firma poskytuje v\u00a0n\u00e1sleduj\u00edc\u00edch p\u0159\u00edpadech:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 nem\u00e1 mo\u017enost zav\u00e9st v\u00fdrobu sv\u00fdch produkt\u016f tak\u00e9 v\u00a0zahrani\u010d\u00ed,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 existuj\u00ed bari\u00e9ry, kter\u00e9 neumo\u017e\u0148uj\u00ed p\u0159\u00edm\u00fd v\u00fdvoz produkt\u016f,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 trh zahrani\u010dn\u00ed zem\u011b je politicky nestabiln\u00ed nebo p\u0159\u00edli\u0161 mal\u00fd, aby se vyplatilo investovat do vybudov\u00e1n\u00ed vlastn\u00ed v\u00fdrobn\u00ed linky,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 prodej pr\u00e1v k\u00a0pr\u016fmyslov\u00e9mu vlastnictv\u00ed je spojen\u00fd s\u00a0ur\u010dit\u00fdm v\u00fdhodn\u00fdm koopera\u010dn\u00edm v\u00fdvozem\u2026Firmy naopak licence nakupuj\u00ed v\u00a0n\u00e1sleduj\u00edc\u00edch p\u0159\u00edpadech:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 zahrani\u010dn\u00ed patenty jsou mnohem lep\u0161\u00ed, ne\u017e kter\u00e9 by dok\u00e1zali vyvinout,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u010d\u00e1st vyr\u00e1b\u011bn\u00fdch produkt\u016f m\u00e1 patent na zahrani\u010dn\u00edm trhu,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 na spot\u0159ebn\u00edm trhu jsou velice n\u00edzk\u00e9 mar\u017ee, tud\u00ed\u017e se vyplat\u00ed prod\u00e1vat a nakupovat patenty.V\u00fdrobn\u00ed kooperace \u2013jedn\u00e1 se o to, \u017ee je v\u00fdrobn\u00ed program rozd\u011blen\u00fd mezi v\u00fdrobce z\u00a0r\u016fzn\u00fdch zem\u00ed, \u010d\u00edm\u017e ale nedojde k\u00a0jejich kapit\u00e1lov\u00e9mu propojen\u00ed. Vyu\u017e\u00edvaj\u00ed se tak rozd\u00edly v\u00a0n\u00e1kladovosti jednotliv\u00fdch komponent\u016f \u010di fin\u00e1ln\u00edch produkt\u016f, v\u00a0tom, \u017ee n\u011bkte\u0159\u00ed v\u00fdrobci disponuj\u00ed v\u00fdzkumn\u011b-v\u00fdvojov\u00fdmi kapacity, d\u00edky \u010demu\u017e mohou dosahovat sni\u017eov\u00e1n\u00ed celkov\u00fdch n\u00e1klad\u016f, co\u017e umo\u017en\u00ed realizaci v\u00fdrobk\u016f za konkurenceschopn\u00e9 ceny pro sv\u011btov\u00fd trh. Rovn\u011b\u017e v\u0161ak m\u016f\u017ee doj\u00edt ke zv\u00fd\u0161en\u00ed kvality.Franchising \u2013fran\u0161\u00edzer na z\u00e1klad\u011b smlouvy oprav\u0148uje jednotliv\u00e9 fran\u0161\u00edzanty k\u00a0tomu, aby u\u017e\u00edvali jeho obchodn\u00ed jm\u00e9no \u010di ochrannou zn\u00e1mku ve sv\u00e9 spole\u010dnosti, poskytuje jim know-how, vlastn\u00ed syst\u00e9m \u0159\u00edzen\u00ed, prodejn\u00ed i technickou pomoc\u2026 a fran\u0161\u00edzant se zavazuje platit stanovenou odm\u011bnu.Smlouvy o \u0159\u00edzen\u00ed \u2013jedn\u00e1 se o zvl\u00e1\u0161tn\u00ed smluvn\u00ed vztah, na jeho\u017e z\u00e1klad\u011b doch\u00e1z\u00ed k\u00a0poskytov\u00e1n\u00ed \u0159\u00edd\u00edc\u00edch znalost\u00ed a mana\u017eer\u016f. Jedn\u00e1 se tedy o p\u0159enos ur\u010dit\u00e9 osv\u011bd\u010den\u00e9 koncepce \u0159\u00edzen\u00ed do zahrani\u010d\u00ed. Odm\u011bna m\u016f\u017ee b\u00fdt stanoven\u00e1 jako procento z\u00a0obratu, pod\u00edl na zisku \u010di pr\u00e1vo na akcic\u00edch.Zu\u0161lech\u0165ovac\u00ed operace \u2013jejich c\u00edlem a podstatou je zpracov\u00e1n\u00ed r\u016fzn\u00fdch surovin \u010di materi\u00e1l\u016f do vy\u0161\u0161\u00edho stupn\u011b (nap\u0159\u00edklad a\u017e do formy hotov\u00e9ho produktu). D\u016fvodem p\u0159enech\u00e1n\u00ed t\u011bchto operac\u00ed jsou zejm\u00e9na ni\u017e\u0161\u00ed n\u00e1klady, kter\u00e9 m\u016f\u017ee zahrani\u010d\u00ed poskytovat.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Vyberte si z n\u011bkolika forem vstup\u016f na zahrani\u010dn\u00ed trhy","item":"https:\/\/www.roklinka.cz\/vyberte-si-z-nekolika-forem-vstupu-na-zahranicni-trhy\/#breadcrumbitem"}]}]